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The background of the brand Lamborghini

Tuesday, 26. January 2016 | Dominik Plüss

Everyone knows the prancing horse of Ferrari, the Lamborghini bull is familiar to everybody and Jaguar bears a wild cat proudly in its name. The ES Magazine would like to give you an understanding about the backgrounds of models, brands and logos of different manufacturers in a series of articles

Why is Lamborghini using exactly a bull in their logo and why does Rolls Royce only use synonyms of ghosts for their models? Each month, we will feature another manufacturer! Lamborghini will lead the way. Everyone has heard of their passion for fighting bulls. But what exactly is the background of the brand Lamborghini?

Origins

It all started with the visit of Feruccio Lamborghini, founder of the brand, to the ranch of Don Eduardo Miura, a known Spanish breeder of fighting bulls. Impressed by the majestic animals, the name of the breeder as well as the bull as a symbol for power and elegance found their way into the brand of Lamborghini. This resulted in the Lamborghini Miura, one of the first two seaters with a powerful engine. For the first time, a car wore the now world famous bull logo by Lamborghini and earned global attention as the flagship of the manufacturer.

Progression

Subsequently, almost all new models were named after a bull, a breeder or other things of the bull fighting environment, as this brought so much attention and success to the brand:

 

  • Espada: Sword, rapier of the matador
  • Islero: Fighting bull, killed the fighter Manolete in 1947
  • Jarama: region of fighting bulls in Spain
  • Urraco: Spanish breed of fighting bulls
  • Jalpa: Jalpa Kandachia, Spanish breed of fighting bulls
  • Diablo: famous fighting bull, fought against El Chicorro (famous matador)
  • Murciélago: fighting bull who fought so well that his life was spared. He lived on as a breeding bull whose descendants are still fighting in Spanish bull fighting arenas.
  • Gallardo: one of five main bull fighting breeds
  • Reventón: Fighting bull who killed its matador
  • Aventador: famous fighting bull known for its courage
  • Veneno: Fighting bull who killed its matador
  • Huracán: Fighting bull of the Spanish breed Conte de La Patilla, never lost a fight
Bull fight Lamborghini

Exceptions

Not all model names of Lamborghini stem from the world of bull fighting. Following outliers from the tradition exist:

  • Countach: Stylized from von «Contacc!», an exclamation of astonishment or admiration from the Italian region Piedmont, close to «Wow!». Car designer Giuseppe Bertone is said to have shouted this upon seeing the first sketch of the Lamborghini Countach.
  • Silhouette: First Targa Lamborghini
  • LM002: SUV, first Lamborghini with four-wheel drive
  • Sesto Elemento: Sixth element, atomic number of carbon in the periodic table, reference to the extensive use of carbon
  • Egoista: one-seated cockpit

Future

Of course we hope that Lamborghini will continue to set standards in the production of aggressive, powerful super cars. Therefore, we gathered some ideas concerning the development of the nomenclature:

 

  • Burlero: Fighting bull who killed the fighter José Cubero
  • Belador, Almancito, Comendador, Rayito: fighting bulls who were set free because of their courageous fights
  • Idilico: Breeding bull who brought 66 sons to the world
Lamborghini Huracan black

As you can see, there is still a large choice of model names, so nothing stands in the way of further masterpieces by Lamborghini!

The history of Lamborghini makes you want to sit in such a majestic sports car yourself. Rent a  Lamborghini Huracán other models with Edel & Stark! Contact us anytime for more information.

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