The Edel & Stark Group is expanding to the United Arab Emirates. The CFO of Edel & Stark, Benedikt Lüchinger, took his time to answer some questions for the ES Magazine about how this developped and what was special about this expansion on the road to Dubai.
Where did the vision to expand the Edel & Stark group with a location in the United Arab Emirates originate from?
Dubai is the central hub of car dealership in Arab countries and processes millions of car sales every year, including sales to Asia, especially China. In combination with the high percentage of foreign companies, the large yearly number of tourists of all categories and the countless enthusiastic car lovers, Dubai has a huge potential for premium-class luxury car rental. When one of our regular customers from the United Arab Emirates approached us with the suggestion to open a new branch in Dubai, we didn’t think about it for too long and dove into the first steps to get closer to this goal.
Abu Dhabi is the capital of the UAE. Why does Edel & Stark open their new branch in Dubai instead?
Concerning the hotel accommodations of business and leisure travelers, Dubai is still the leading city of the Emirates. Even though Abu Dhabi is the capital city of the United Arab Emirates and shows fast growing numbers of overnight stays, it doesn’t offer a similarly high market potential as Dubai does. Additionally, our team in Dubai will deliver all luxury cars to Abu Dhabi as well, be it to the airport, the hotel or a private residence.