The ES Magazine has looked into the apps that luxury car manufacturers provide for their customers and what value they offer. And the variety is large!
Lamborghini
Lamborghini offers a telemetry tool for the models Aventador and Huracán in Track & Play. It can be used to automatically measure the achieved lap time on the race track via GPS. During that process, braking and acceleration values, the location, videos and more are recorded. This data is provided by a separate control unit that has to be installed by a Lamborghini garage. This way, you can keep track of your performance on the race track at all time and can analyze it later.
If you don’t drive a Lamborghini, you can experience the driving pleasure of these extraordinary sports cars at least virtually. Readers of the LamboMAG can start the Lamborghini AR App at specially marked pages and like that directly access video sequences that match the articles. Augmented reality is the keyword that explains the fusion of the digital and the real world.