At first glance, you wouldn’t necessarily notice what story hides behind the friendly smile of Abdulla Al Ketbi. We managed to have a conversation with him about his business and his passion. This isn’t exactly easy as Mr. Al Ketbi is a very busy man whose life is revolving around trading sports cars.
The business man always had a passion for high-performance Mercedes models. He regularly managed to get ahold of the newest and best Mercedes cars. This caught attention among his friends and other contact who then asked him if he could supply them with such exclusive cars as well. Therefore, Mr. Al Ketbi started to import a small number of Mercedes from Germany to the United Arab Emirates in 1992. He was quickly met with a lot of approval for this project which lead to the opening of the first Al Ain Class Motors showroom 1995 in Al Ain, the home town of Mr. Al Ketbi. It was followed by a large expansion. Today, there are five branches, three in Dubai and an additional one in Al Ain. He is also planning on expanding internationally.
At a very basic level, my business is about relationships
The daily business of Abdulla Al Ketbi is shaped by a simple concept: “At a very basic level, my business is about relationships.” His daily routine is all about relationships. Therefore, all guests are welcome in his showrooms, he keeps his promises without compromising and treats everyone with respect. Besides courtesy and politeness, Mr. Al Ketbi deems knowledge of human nature essential for daily business. “You can never know who exactly will buy a car”, he says with a smile on his face.
The daily life of Mr. Al Ketbi revolves around the approximately 100 cars which are permanently on stock. Among them, his showrooms feature some of the most exclusive vehicles in the world of sports cars. For example the Koenigsegg CCXR Special one (there are only two of those in existence worldwide), the Fenyr Supersport, the Maserati MC-12 Limited Edition or the Ford Mustang Shelby GT 500 Fastback, one of the three models used in the shooting of the famous movie “Gone in 60 seconds”. Of course, classics like the Ferrari 458 Spider, Mercedes-Benz SLS AMG and a wide variety of Rolls-Royce models are available as well.
Profession and passion combined
While we are talking about the different car models and the business, Mr. Al Ketbi always speaks in a calm and unhurried manner. Still, it is easy to notice that sports cars are his passion. If he talks about the gems in his private collection, a broad grin appears on his face and shows that in his heart, he not only is an excellent entrepreneur but above all he is a lover of sports cars.
Mr. Al Ketbi owns various curiosities like several Pontiac Firebird Trans-Ams, several Datsun Z and other extraordinary vehicles – just because he likes them or thinks they’re special. Abdulla Al Ketbi shows that passion and profession can absolutely be combined. He doesn’t have problems keeping his feet on the ground, though. As soon as we talk about his business, he gets serious and factual. Customer service is his top priority. His daily business being connected with his biggest hobby only makes this work easier.
Mr. Al Ketbi’s business relationships often lead him to Switzerland and Europe in general. Here, he is a longtime regular customer of Edel & Stark. “The high service quality of Edel & Stark reminds me of my showrooms in the United Arab Emirates”, he explains. “Just like in my business, the cars of Edel & Stark always are of highest quality, which is immensely important in this industry.” He also appreciates the punctuality and the professionalism of Edel & Stark’s services a lot.
We are curious about the further development of Al Ain Class Motors and will be having a look at the marvelous showrooms of Mr. Al Ketbi. But why don’t you take a look for yourself: